DANIEL LEGASPI
I build performance-driven creative systems that turn audience insights into scalable growth.
View my workPerformance Creative Director / Los Angeles
Capabilities
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Performance Creative Strategy
Audience and account diagnostics that uncover who is actually buying, then angles built to reach them.
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Creative Production & Performance Optimization
Native, platform-first production tuned against hook rate, retention, and ROAS. Not opinions.
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AI-Powered Creative Systems
Generation, iteration, and automation pipelines that turn one insight into a testing roadmap.
Proof of work
Repositioned the buyer from fan to parent and turned a plateaued account into a 6x ROAS engine.
Creative DevelopmentBuilt a brand-new creative framework from nothing but a website, shot entirely on iPhone.
Creative Testing FrameworkA repeatable insight-to-concept pipeline that turns creative testing from guesswork into growth.
AI Creative ProductionBuilt generative AI workflows that produced launch-ready marketing assets, accelerated timelines, and scaled creative output.
Creative ProductionA decade of brand campaigns, performance marketing, content production, and motion design across agency, in-house, and freelance work.
About Me
I'm Daniel Legaspi, a Los Angeles-based performance creative director and founder of Creative Omelette, a boutique creative agency built for small and mid-size DTC ecommerce brands scaling on Meta and TikTok.
My work sits at the intersection of creative strategy, direct-response advertising, and AI-driven production. I read an ad account the way most people read a P&L: hook rate, CTR, CVR, retention curve. Then I use that to find the one insight that changes the whole approach.
Outside client work, I build products of my own: an AI-illustrated, personalized children's storybook app, internal automation agents for creative strategy, and whatever else is worth prototyping next.
Whether you're scaling a brand, building a creative team, or exploring AI-powered workflows, I'd love to connect.