About

Hi, I'm Daniel!

Bringing over eight years of experience in the e-commerce industry and having developed curated campaigns for more over a hundred of clients, my role as a client-facing Creative Strategist and previously as Creative Director brings an integrated approach to digital media & brand campaigns.

I am adept at combining the analysis and interpretation of data with the free-form ideation of the creative process to develop holistic campaigns and prescriptive ad concepts that convert. Along with a unique capacity to align departments through a comprehensive understanding of production & pipeline, I prioritize an advocative and empowering approach when managing and directing creatives and content creators in order to help team members grow & succeed.

By developing iterative systems to further optimize ad performance, our client accounts have seen up to a 5x-7x return on their ad spend over the last 12 months as a result of my creative direction & strategy.

I champion storytelling and creative thought, and draw inspiration and fresh concepts from outside the box, building on the idiosyncratic strengths of any product or brand to carve out their distinct audience and message, and elevating them to realise their full potential.
I’m now excited to bring my experience and expertise to a new team, and continue to help e-commerce brands and agencies thrive.

If you would like to find out more please feel free to say hello!

Contact: danielflegaspi@gmail.com